Social Media Executive & Content Creator For Leading Luxury Tourism Brand

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Tourism and Attractions | Attractions Management and Operations | Content and Experience Development Executive/Curator
Job Type:
Full Time
Job Suitable For:

personal development benefits

No. of Vacancies:


Job Description
Background on Tall Ship Adventures
Tall Ship Adventures owns The Royal Albatross luxury Tall Ship - Singapore’s premier, luxury, sail and dine experience. The Royal Albatross is a multi-award-winning, one-of-a-kind tourist attraction and winner of the most Outstanding Attractions Experience (Singapore Tourism Award, 2022). The Royal Albatross is one of the world’s last remaining 100 historic Tall Ships, and the only luxury Tall Ship in Asia region.

About The Role
Tall Ship Adventures’ Marketing team are hiring a proven Social Media Executive & Content Creator talent who shares our vision to bring luxury to the next level with Royal Albatross luxury Tall Ship.
Reporting to the Head of Marketing, the Social Media Executive & Content Creator will drive engagement, grow brand awareness and plan, create and execute excellence in social media management by creating engaging content creation in a fast-paced, high-performance marketing team. This opportunity will appeal if you love social media and have passion for creative content!

Job Description & Responsibilities
As a Social Media Executive & Content Creator, you will play a key role in leading the planning, development and implementation of our company's social media, with a focus on driving audience organic engagement, increasing awareness, grow social followers and community across our company's social media channels. You will drive the social media content and calendar, identify performance metrics to drive innovation and provide performance reporting.
• Develop and execute a comprehensive, on brand social media strategy and content calendar plan which aligns with our business goals and objectives, resonates with our target audience and is published by the agreed deadlines.
• Create best practice, day-to-day curation and creation of engaging, on-brand social content for all social media channels (Facebook, Instagram, LinkedIn, TikTok, Little Red Book and We Chat) in English and Mandarin languages, which achieves engagement targets and KPI’s.
• Creation of engaging social media posts, copywriting of captions (in English and Mandarin), creation of static and dynamic video visual content and graphics.
• Build brand personas and content pillars for the different social communities and brands.
• Interacting with social media community, responding to comments, messages, and enquiries.
• Development of influencer network and community,
• Stay up to date with recent design trends in the luxury market and tourism market.
• Monitor social media platforms to identify latest social media and content trends, opportunities, and potential issues, innovations and ways to improve performance metrics to maximise relevance and effectiveness.
• Manage and execute Ad-hoc projects (Blogs, HTML for EDM’s, and website/CMS updates).
• Collaborate with internal and external partners to execute best-in-class social media campaigns.

Skills You Need to Succeed
• An obsession with the Royal Albatross Tall Ship and an understanding on how to portray/promote her to the social media scene!
• 3+ years proven experience in strategizing & executing social media plans and creating content.
• Deep passion for storytelling, social media and content creation and proven record of delivering excellent results.
• Bi-lingual English & Mandarin languages, verbal and written for storytelling & engaging content.
• High attention to detail and design of crafted content (static, video and graphics).
• Start-up mindset - collaborative with an entrepreneurial, roll-up your sleeves mindset. Can work both independently and collaborate as part of a diverse, multi-function team.
• Highly organised with strong project management skills and strong interpersonal skills
• A basic knowledge of Photoshop, Illustrator and video editing (Final Cut Pro or Adobe Premiere)
Bonus skills
• Experience in CSS and maintenance of WordPress websites
• Experience working on a luxury brand
• Singaporean applicants only
• Poly Diploma / Bachelor’s Degree in mass communication, marketing, or a similar field.
• 3 years experience as a Social Media Executive & Content Creator Agency or client side)

Benefits & Compensation
• Generous leave and company benefits included.
• Weekly Weekday and weekend Sailings onboard The Royal Albatross
Negotiable salary but commensurate with qualifications and experience.
• Office location – Harbourfront

To apply for the role please send CV and a link to your Social Media & Content Creator portfolio
Job Criteria/Requirements


Must-have skills:

brand social media strategy, Bi-lingual English & Mandarin languages, verbal and written for storytelling & engaging content

Nice to Have Skills:

creation of engaging social media posts, copywriting of captions

Employer Profile

Tall Ship Adventures Pte Ltd

TALL SHIP ADVENTURES PTE. LTD. owns and operates Tall Ship Royal Albatross - a stunning luxury Tall Ship that is unique and the only ship of her kind in Asia. The 47m Royal Albatross has 4 masts and 22 sails with a capacity of 200+ dockside and 162 sailings. Since her arrival in Singapore, over 360,000 manhours have been invested in re-designing and re-fitting the Royal Albatross resulting in a sailing ship of unmatched quality and splendor. A ship designed to entertain and impress with over 60,000 RGB LED lights to set Royal Albatross's mood for whatever the occasion requires.

With a network of partners and client, Tall Ship Adventures Pte Ltd is a leader in the Asian Super yacht industry and continues to push the boundaries, offering hoteliers, event managers and convention planners more options for cruises, hosting corporate meetings and entertainment, supporting integrated brand events, and organising private charters as well as alongside events.

Our Company’s Mission and Vision are to be Singapore’s most memorable, inspirational, and celebration-worthy experience.

Our mission is to provide a safe, unique and iconic dinner cruise within local Singapore waters while excelling at customer service and providing good value for money.

The Royal Albatross has quickly become one of Singapore’s top attractions for romantic dinners and celebrations.

We are looking to hire dynamic, motivated, and passionate individuals to join our team and be a part of our exciting growth.
We’ll reward all your hard work with a great salary and benefits.